A ten year *industry study resulted in classifying entrepreneurs into five main categories. The five categories are:

1. Love-driven
2. Mission-driven
3. Pride-driven
4. Desire-driven
5. Fear-driven

Three of these five categories - fear, desire, and pride-driven - are negative, and it was discovered that these people were programmed to think and see business through scarcity. Scarcity consciousness polluted their thinking with fear, doubt, and worry as their way of being - and always impacted their business and/or personal life negatively. It limited their prospecting, referral gathering, and marketing efforts in ways too numerous to detail here. Even if an entrepreneur running this flawed program made enough money, he typically did so in an unbalanced way causing family stress or poor health. These business owners consistently were willing to compromise their integrity for the sake of money. This occurred by mis-prioritizing their business/money life over their family, personal, and spiritual life. Though they had money, they were unhappy and unhealthy. This paradigm teaches that Financial Freedom is living the happiest, healthiest, and most fulfilling life imaginable without ever worrying about money.

The other two categories of entrepreneurs - Mission and Love-Driven - were found to be running an input program we called prosperity consciousness. It is a way of being that inspired their thinking to focus on serving, teaching, and creating value for others.

The pre-requisite to operating this paradigm is INTEGRITY. This new paradigm focuses on Principles that only make sense to integrity-filled professionals. Those who are not in integrity will see this new paradigm as worthless, non-functional, and irrelevant. Or they will say “I tried it and it doesn’t work.” In this paradigm you must be it, or you’ll never see it. Integrity cannot be faked or used only when it's convenient, for Integrity is doing the right thing when no one is looking.

Therefore, it is only relevant for those entrepreneurs who are not only ‘here to make a living‘, but are truly here to make a difference. These are the unique people who are discovering their higher mission which we call Soul Purpose.

Prosperity is a way of being that governs one’s thoughts, words, and actions. When repeated for a long enough period of time, this way of being becomes deeply ingrained as success habits in your consciousness. The choices and decisions that arise from ‘Prosperity Consciousness’ compel you to serve others, thereby creating and offering a unique value. Money appears as the result of the ‘value creation’ that others experience - but not the cause of it. The cause is prosperity consciousness, the result is money.

Prosperity Consciousness is a belief system that connects you to an energy field of infinitely creative thinking constantly transmitted from the Creator.

Poverty Consciousness is a belief system based in fear that is constantly transmitted by the ego, which short-circuits your connection to the Creator.

Approximately eighty-five percent of people in the world suffer from scarcity consciousness contained within the poverty paradigm. (Hawkins, D. Power vs. Force, 1994) They believe there’s not enough love, not enough time, not enough fun, not enough money, not enough clients, not enough help, not enough balance, etc. In nature, whatever condition is at the root, will always bear the same fruit. Scarcity consciousness has rot (fear/greed) at its root, therefore it will always bear rotten fruit (scarcity). The Prosperity Paradigm has health (love/serve) at its root, therefore it always bears healthy fruit (abundance).

In the business world of cause and effect, value creation is the cause
and money is the effect.

The key to the Prosperity Paradigm is to become a Value Creator. Once you understand that money follows value, you will choose to become a Value Creator, and the money will find you.

The following table clearly outlines the enormous difference in the powerful attractor pattern of the Prosperity Paradigm in contrast to the weakness inherent to the Poverty Paradigm.

The poverty paradigm activates finite thinking in which fear convinces you to believe that there is a universal conspiracy for you to fail. This program comes installed in most versions of homo-sapiens. All the negative qualities it contains automatically fire in most people’s brains when opportunity arises. It typically paralyzes the person with feeling fear of loss, both if they act, or do not act. It is a Lose/Lose.

The Prosperity Paradigm empowers you to remember you live in a Field of infinitely abundant possibilities that, when chosen, activate a universal conspiracy for you to succeed. In this program, the success you are seeking is also seeking you, and is only one choice away. This choice is to remember God, choose love, and create value.